Susan Newlin, Ph.D.
Steve Cohen
Candace McMahon


Susan Newlin, Ph.D.

• Founder and Managing Director
• 20+ years consulting and market research experience
     - Migliara/Kaplan Associates: V.P. Market Research
     - Norbridge, Inc.: Principal
• Extensive global experience in designing and implementing qualitative and quantitative market research methods to answer difficult business questions
• Senior moderator
• Experienced in multiple clinical categories
• Other experience:
     - American Hospital Supply: Marketing management
     - Lilly: New business strategy and development: brand management
     - Strohm & Associates: Venture capital support
• Ph.D. Biomedical Science, UCSD

• Partner for quantitative research design and multivariate modeling
• Widely recognized expert in the application of marketing science tools to the solution of business problems
• Expert in custom research design for choice-based conjoint analysis, market and customer segmentation, brand positioning, customer satisfaction, and other business decision-making tools.
• Widely published; award-winning presentations/papers
• Frequent speaker and educator to the market research industry
• Prior experience:
     - Custom model development and management: M/A/R/C, IRI, Mercer Management Consulting
     - Collaborative development with: MIT, University of Illinois, and Sawtooth

• Research Manager
• 20+ years experience in brand management and market research
• Experienced moderator; health care professionals as well as consumer
• Expertise in developing brand personality, positioning and messaging
• Prior experience as brand manager/director:
     - General Foods
     - Columbo Yogurt
  
• Prior experience as moderator, consumer and medical:
     - Pathfinder
     - Acumen Market Research
• MBA, The Wharton Graduate School of Business at the University of Pennsylvania