MedQ has unique approaches for research in positioning and messaging, customer satisfaction and loyalty, and in-line products, including line extensions.
Positioning and Message Testing:
HEAR the Q: our
collection of methods to gather emotional as well as rational motivations
MQ Cluster:
segmentation and reach - both qualitative and quantitative approaches
MQ View:
proprietary approach to on-line qualitative giving the benefits of in-person
interviewing with a live moderator and stimuli
Life Cycle Management:
Q'd InTouch:
Customer loyalty and satisfaction the MedQ way
Proprietary and classic approaches for:
Product line extensions
Product life cycle/franchise management
MQ Adopter:
competitive assessment
MedQ's research approaches and thoughtful analysis help you identify the fundamental truths that will link your product to customer needs, and the essence or brand personality that will create emotional benefits and user identification.
Using a collection of projective process we have branded as HEAR the Q (Honest Emotive Articulated Response), MedQ will discover the underlying drivers of choice, exploring both rational and emotional levers.
Quantitative approaches include Segmentation Analysis, Max-Diff Scaling, Influential Attribute Assessment, and others.
