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Product Discovery And Development
- MQ Voice: Voice of the Customer modified for biopharma - early stage opportunity identification
- MQ Vision 2020: Includes
FutureScape, identifying customer segments, needs and buying process and opportunity; and includes team consensus
building in the formation of flexible future scenarios and strategies
- MQ Opportunity: Includes
CQ: Comparative Quotient for clinical trial design,
Trade-up modeling and
Q-CARD for target product profile development, and others
- Clinical trial design attributes and support
MedQ specializes in market and product assessments that will create a high-value launch for your product.
KOL interviews or Advisory Boards may be coupled with secondary research contributing to landscape assessment, patient flow mapping, buyer profiling, and competitive analysis.
Q-CARD profiling (our unique Computer-aided Attribute Ranking and Definition) is a quali-quant
approach used with physicians and other healthcare professionals, patients, and payers to develop highly focused and competitive Target Product Profiles.
MedQ has broad experience implementing creative approaches to choice-based conjoint analysis, including
trade-up modeling to help price your product in a competitive market, order-of-entry
analysis, and other creative approaches.
MedQ personnel have also had extensive experience in supporting clinical trial programs
- from identifying potential product attributes that will attract physicians and patients to your clinical trial to identifying the promotional themes and messages that will attract attention with your creative pieces.
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