|
|
|
|
 |
|
Research Approaches
Qualitative and Quantitative research approaches, with the experience to
understand different research applications and when to use them.
A summary of our unique Q Methodologies
includes:
MQ Voice
|
Voice of the Customer modified for early development pharma, biotech, and
medical equipment needs assessments
|
MQ Vision 2020
|
Includes FutureScape,
identifying customer segments, needs, and buying process, and
opportunity; and includes team consensus building in the foundation of
flexible future scenarios and strategies |
MQ Opportunity
|
Innovative and proprietary qual and quant approaches for product
opportunity assessment and to support clinical trial planning; includes
CQ (Comparative Quotient), Q_CARD, MQ
Trade-off, TRADE-up modeling, market development, and others |
Hear the Q
|
Projective techniques to uncover emotional and rational drivers; for
positioning and messaging |
MQ Cluster
|
Using both qualitative and quantitative approaches we explore market segments,
including how doctors may think in segmenting their patient population |
MQ Adopter
|
Iterative depth approach for market growth and market defense |
Q'd InTouch
|
Customer satisfaction and modeling to assure ongoing customer
loyalty to brand for life |
MQ View
|
A unique approach to on-line Qual that can replace in-person
research with a real time moderator, offering better cost-effectiveness
and geographical coverage |
Quick-Turn
|
When licensing or strategic decision-making require a fast research
response |
MedQ offers a full range of qualitative research approaches, including focus
groups, individual interviews - both in person and over the telephone. MQ View
expands our ability to cost effectively bring qualitative work to you.
MedQ offers a full range of quantitative research approaches, including
on-line-surveys, CATI, multivariate modeling, and quali-quant approaches. Some
of our key quantitative approaches include: Gap Analysis, Influential Attribute
Assessment, Max-Diff Scaling, Latent Class Segmentation and a variety of
innovative choice-based modeling approaches.
MedQ has experience with all types of respondents, from patients to health care
professionals and physician specialties to Advisory Boards and Key Opinion
Leaders.
We use secondary research to supplement our findings, as needed.
Creative approaches and analysis applied to all.
|
|
|
|
|
 |
|
|
